One of the best ways to drive visitors to your website is by optimizing your website for search engines. Most of the leading websites receive enormous amount of traffic from search engines.
Every website is ranked on the search engine for a keyword on the basis of relevancy, site trust, age of website and numerous other factors and for your site to rank high for a keyword you need to do lots of hard work. The higher your rank, the more the chances that you receive a visitor on your website for a keyword. Something to be noted while doing search engine optimization is that it is all about hit and trial. You might make calculations in order to rank higher but you can never be very accurate.
There are a lot of factors that define where the site would rank for a particular keyword. I am going to discuss only the important ones that are going to help your website get ranked over major search engines.
To start with you should first look into the keywords that people might be searching for. The best tool to get this information is the Keyword Tool. The tool can help you know related queries and the number of searches for each of the keywords and can give you an idea of which keywords should you be targeting for. Higher the number of searches gives you more chances for getting visitors. You should remember that to rank for these keywords, they should be included on your website otherwise you would not be ranking for them. Competition for these keywords can vary. Going for longer tail keywords can make your optimization campaign more successful as compared to a single word keyword. The keywords important and related to your website should be included in both the head and body of the page.
Search engines give more importance to a page which has keyword in the title as compared to one which doesnt. Also the number of times you have used the keyword can play a role in where you get ranked on the search engine.
If you bold some portion of the content on your page then it makes search engines think that the particular text might be more important as compared to other text on the website. Therefore, you should bold the important keywords as it would be also be helpful for your visitors.
Interlinking between the pages on your website can be useful for both your readers and the search engines. As search engines rank a page on the basis of relevancy, interlinking can help in increasing the relevancy of your content. Sites like blogs can use the related posts plugin that can help the visitors to see related pages to the post.This can help you in increasing the number of pageviews per visitor on your website.
Links from other websites also play a very important role to get your site ranked on the search engines. The more links you have pointing to your website, the more would be its strength. So links pointing to your site help your website get ranked higher. Also the sites pointing to your website should use the keyword as the anchor text and if the website is similar to your site then it can increase your importance on the search engines.
If you are looking to get some free backlinks to your site then you should submit your webpages to sites like Digg. And Last you should keep your website updated. Search Engines tend to rank sites higher which are updated regularly as compared to those which are not updated regularly.
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