Link Exchange - Business

In this article, I'll be discussing some advantages and disadvantages of link exchange and using a link exchange service. AdvantagesIf you don't have a lot of external and internal links as of yet, and you're just starting out, link exchange may be right for you. You can get higher in the search engines with a good page rank and links can help you get a better page rank. External links could also increase traffic significantly which would help with page rank and possible conversions|Links can also help in driving traffic to your web site and traffic can substantially help page rank and maybe even conversions|If you want more conversions, give link exchanges a shot; you never know what may benefit you enough to give you that little extra spice and get you more conversions}. This could all mean more money for you; seriously, money is almost always a good thing, right? Along with all this could come an increase in popularity of your business and product. Additionally, if web sites are related, customers may find a complimentary product, by following a site link on the site, that may increase their desire to make a purchase on your site. Both sites get a link in a reciprocal link exchange, making it equal for everyone involved. Think about it; no cash is actually exchanged between either party. This is probably one of the most compelling reasons to buy links. It seems like a pretty good deal to me to just swap links with no money exchanged. Both sites get a fair exchange - they both get a linkNegative ImplicationsHere are some of the downfalls of link exchanging links. The links you add to your page could be actually taking customers attention off of your product. Think about it, if you were to go on a site which featured several links, wouldn't you want to try clicking on one of them? In other words, you may be driving away your potential customers.Exchanging links can be termed as being gray seo. Google doesn't really like link exchanges very much; I wouldn't suggest doing it if you want to be on Google's good side. Google is likely to view your reciprocal links as a bunch of junk. There are individuals who believe very strongly that a triangle link exchange is the only way to go. You can accomplish this by simply adding a third URL into the mix. Basically, do not trade links straight across or you could get in trouble with Google or other search engines.Simply make certain that the links you are building are actually going to have a positive impact on your company and not a negative one. You're doing good if you can write good content and stick a link to your site in it or if you respond to others good content with a link to your site; you may not even need link exchange services.Good luck to you; I hope that this information will be of use to you as you try to determine what is best for your company. As with all online ma rketing strategies, please make sure you do your research so you can make an educated decision|Research is imperative, make sure you do your research so you can make the best decision for your company|Please do more research on this. This article should help you, but it's not all inclusive}.

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