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Thursday, August 30, 2012

Link Wheels, What They Are And How They Boost Your Websites Search Engine Rankings. - Marketing

Link Wheels came about with the advent of web 2.0 facilities and the structure of link wheels can be summarised as a hub surrounded by spokes or links that point to your main site, in this case for example a music site that you've just build.

Some time ago, the methods used to achieve rankings in the search engines, were often dodgy, questionable tactics to get higher standing in the main search engines. One of these consisted in using many keywords in the websites to get quick rankings for the phrases that prospects used in their searches.

At the moment this has changed because Google took prompt action to get better relevancy and accuracy between the searches and the keywords used. The main search engines want to serve their users by providing highly targeted keywords that match the specific searches of their internet users.

And so, the concept of linkwheels became very popular since they are very easy to set up and also capable of bringing in lots of traffic to your websites within a few hours of being present in your campaigns.

Many feeder sites or websites plus webpages hosted on remote servers are what Linkwheels are known for. And these online sites are authority sites that when you develop them on those services, you can pass very valuable link juice to your main site.

You then can get ranked highly very fast in the search engines as well as establishing backlinks that can bring you very targeted traffic to your sites.

So, the feeder sites that you are going to focus on to develop linkwheels, are generally known as Web 2.0 properties. And these will take the structure of your main music site, surrounded by a series of spoke sites. You clearly want to bring eye balls to your main hub, with the spokes around it directing links to your main site.

It is often agreed by many experts of internet marketing, that you should have four to six of the highest page rank web 2.0 properties surrounding your main website, forming the rim that keep the linkwheel together.

Their Page Rank can be as high as 8 and out of these great web properties that make such a solid rim, you can get lenses, hub pages, blogs, etc.

But there are also other sites that you should consider using to construct your linkwheel, including article directories that can publish your quality articles and these are tagged with your link, pointing to another site in your linkwheel or straight to your main site or to your squeeze page.

Just ensure that the spokes, or the sites you use to create them, are authority sites that the main search engines consider well established and with high page rank. This way, you can be sure that plenty of organic traffic is generated from the search engines and getting this valuable link juice passed on to your pages in your linkwheel.And now for the linkwheel pages, you want to create content that consists of 300 to 500 words, with keywords that optimize and targets specific keywords that you want to rank highly with, in the search engines.

When this content is generated, you want to place it in your web 2.0 pages at six to eight feeder sites and thus developing the spokes for your linkwheel. And very importantly, place two different links in the page that you've created, one to your main site and another one pointing to another page in your linkwheel system.

This is a beautiful way to generate prominent links to your main page and to get the main search engines looking at your rim of web 2.0 and ranking it very high indeed. Because this is what happens. If you have spokes 1 to 6 around your main site, spoke 1 links to your main page and to spoke 2, then your spoke 2 to the main page and to spoke 3 and so on this sequence repeated to close the rim and make your linkwheel drive up the search engine rankings to also create solid backlinks that your customers will find to get back to your music site.

But there are other strategies as well, like trying out different keywords for each of your web pages that you build around to form the rim of your linkwheel. For instance, in your music site, you could have the keyword "jazz music" for one page and "guitar music" for another or "classic music" as well for yet another page and so on. These keywords will drive traffic to your main site.

Building linkwheels this way will allow you to expand your system where great networks of link wheels are all strategically interlaced and connected.

Finally it is promotion time for your linkwheels. Turn now to social bookmarking and you'll find that people share their favourite's folder with their friends or the rest of the world.

Get bookmarks submitted for each one of your web 2.0 pages. And the main search engines quickly recognize this to get you up their results pages fast. Leverage all the exposure possible to get higher results for your linkwheels.

G Calvo



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