The search engines rely on spiders, otherwise referred to as 'crawlers' or 'bots' to regularly search through the content of different websites so as to develop a good ranking on the search engines results page as per the importance of the websites in question in relation to the search query performed. One secret therefore to get your website searched by the search engine spiders especially if it is a new website in a very competitive niche is to get links from other websites, especially if they are already thought to be authoritative sites in the niche.
Links help the search engines know what other websites and web pages contain meaning if you have links from authoritative websites, websites that are already in the good books of the search engines so to speak, you can influence the spiders to visit your website and list it in the search engines result page as a relevant and important website as per the search query. It is therefore correct to say that link building is important in giving you free targeted traffic from the search engines.
Without a doubt link building takes a lot of time and sometimes money, but it is one of those things that you cannot afford to do without if you want to be successful in the cut-throat world of generating targeted traffic towards your pages. It is because of this that most webmasters opt to outsource the services of link building to reliable seo companies so they can free up their time and channel their efforts to what they know how to do best - developing and improving their services and products. But you can do link building if you have the time and patience. The following are some suggestions on how you can go about having relevant inbound links towards your web pages for free.
1. Relevant content
You can never go wrong with good relevant content and it is a win-win situation for you. You will attract fellow webmasters who will be interested in linking back to your site, you will attract and retain a good readership who will always know they have useful information to find on your website and you will always attract the search engine spiders as they will always know you are an authority in your niche and you will therefore have regular targeted traffic.
2. Comment on blogs
Participate in blogs and discussion forums that are related to your niche and as you place your comments and stuff, ensure you provide a link back to your website. Of course you will not be commenting for the sake of doing it, you will need to post useful information that will benefit the readers. You will be promoting your site and at the same time building your expertise.
With that being said, link building is an important part of Search Engine Optimization. You should take the process as a continuous active process and you are sure to start receiving new authoritative links every other day and more importantly, targeted traffic from the search engines. What more do you need to succeed in an online business if not targeted traffic?
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