There are a number of strategies and tools that you can use to get the all-important backlinks your website needs. Most link building campaigns involve one, or a combination, of the following techniques: directory submissions, link exchanges, article directory submissions, forum and social networking site participation. These are just a few of the things you can do to generate backlinks to your website. There are many more techniques out there including offering WordPress themes for free.
Let's say a hundred people download and use your original WordPress theme and give you design credits accordingly (as they should!) by leaving your footer with the link to your site in place. That's a hundred backlinks right there. Now think of the millions of WordPress users out there and the amount of people wanting to start their own blog but don't have the skills necessary to design an attractive layout. Its a huge opportunity to build backlinks and generate more traffic to your website that you should take advantage of.
Search around on the Internet for the most popular and most downloaded themes. Try to find their common characteristics and use these as guidelines for what people like in a theme. If you find a design element that you like, by all means incorporate them into your own theme but put your own twist to them. Use them only as inspiration to get your creative juices flowing and don't copy them directly so as not to run into copyright problems. One tip to keep in mind when designing your WordPress theme is to make them work out of the box, so to speak, with popular WordPress plugins. Consider designing your theme to be Google AdSense-ready as well in order to attract people who wish to monetize their website or blog.
If you are confident enough in your web design skills, then designing attractive WordPress themes should be no problem for you. All it takes is a good eye for design and some knowledge of HTML and CSS code and you're well on your way to using one of the easiest and most effective ways to build backlinks to your website or blog. However, not all of us are gifted with a designer's eye or an HTML/CSS wizard's skills. If you don't think you can design and code a beautiful WordPress theme by yourself, there are still a few ways for you to get in on the WordPress action. You can either hire a designer to make a theme for you or sponsor one. Browse around freelance bidding websites and forums to get an idea of how much you will have to shell out for a designer to code a WordPress theme for you. Sponsoring a theme, meanwhile, involves paying the designer in exchange for a link indicating you as the sponsor of that particular WordPress theme.
While hiring a designer to make a WordPress theme for you or becoming a sponsor involves spending money on your part, it could pay in dividends in the amount of backlinks you can generate. Just make sure you hire or sponsor a reliable and competent designer.
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