A pay per click (PPC) search engine advertising campaign is a fast and effective method for driving targeted search engine traffic to your web site. Pay per click is a paid service that can be a good supplement to your search engine optimization strategy.
The goal of optimizing a web site is to create content that search engines look favorably upon when assessing the relevancy of your site in comparison to related sites. The organic, or natural, rankings of sites are displayed in a specific order relevant to the keyword or keyword phrase a user searches for. Achieving high organic search engine rankings is free, but pay per click offers a quick and easy way to have links to your site displayed alongside high ranking organic search engine results.
Pay per click programs, such as Google AdWords, give you the power to determine what keywords are relevant to the services or products your business offers and to have an advertisement for your site appear in results displayed when those specific keywords are searched for. Search engines charge a set amount for this service, often only a few cents, each time a user clicks through to your site from one of these advertisements.
Typically, pay per click (PPC) advertisements are displayed in the "sponsored results" or "sponsored links" sections of search results pages. The advertiser sets a "bid" amount for specific keywords or keyword phrases, and this bid amount determines how high in the sponsored section the advertiser's advertisement is placed. Advertisements are displayed in order from the highest bid amount to the lowest bid amount. Charges are incurred only when an advertisement is clicked on.
The most popular pay per click programs offered today are Google AdWords and Yahoo! Search Marketing.
Contact Solar Flare Digital Technologies, a Sacramento website design company, and we will help you to determine what keywords, bid amounts and pay per click strategies will be the most effective for driving targeted traffic to your business!
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