1. Use superior-quality, original content on your website.
"Original" is defined as at least 25% altered from any other content, and if possible 50% altered. Any smaller amount and you chance having your content pulled out as "duplicate content" and effectively barred from search engine results because of this. High-quality content will keep web surfers on your web page for longer. Some search engines (like Google) pay attention to this, and your page earns praise for being so informative and appealing.
2. Introduce your keyword into the first 50 words.When crawling your website, as a rule search engines focus on the initial part of your page so it's crucial that this portion is very pertinent. For this reason it's vital that you incorporate you most important keyword phrase into the first 50 words of your article. Try to insert your keyword phrase in the body of your article at a frequency of once every 100 words. Going much higher than this will make you look like a keyword spammer and you'll end up being penalized.
3. Word your title tags and other meta data carefully.
Title tags display the title of your page. This text shows up as the clickable heading of your search engine listing and at the top of the browser window. It's crucial that your title tags give the search engines a very clear definition about the subject of your page, so they should contain the keywords that you want to optimize for.
Example 1: If your article is about Jet Charter, then the page title might be "How to Charter a Jet" or "Private Jet Charter."
Example 2: If you want to optimize your page on how to play the piano, you can just simply call it "How to Play the Piano."
It sounds so obvious. But you'd be surprised how many pages have title tags such as "New Page" or "Page 1." Don't make that mistake.
4. Make sure you use HEADING tags containing keywords!
H1 tags are similar to headlines. They are the first things that the search engines look at when indexing your page and ideally, they help define for the search engines what your page is all about. If your H1 tags contain your keywords, then your page will be seen as more relevant. You can they use H2 tags for subtitles.
Unfortunately, many people don't use heading tags because the default style is a huge font that's not very pleasing to the eye! However, it's not too difficult to use CSS to alter the style of these tags or just change them in your wysiwyg editor. It's well worth the effort.
5. Make internal links using your keywords.
The search engines use the words in your text link or anchor text to determine the nature of the page that you're linking to. This is an awesome tactic. Take important keywords within your content and link those word to other pages within your site. The this is done with the aim of advancing that page to the top of the search engines. It also invites the search spiders into your site and trains them as to the content of your site.You can leverage this concept to give your own pages a boost.
Have you seen sites where you need to click the "Home" or "Homepage" link to get back to the home page? Unfortunately these site owners are unaware that by doing this, they are optimizing their page for "home" instead of their keyword! In my example of the air charter company the words air charter would make a better link.
I suggest you do this for all your site pages.
And please: Don't ever link to an internal page using "click here" or "page 2", unless you are trying to rank well for those keywords! Here's a simple test. Go to Google and search "click here". The number one site is Adobe. They don't optimize for those words. It's just that more sites on the web use click here to send people to Adobe than any other site.
This stuff works. Give it a try.
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