SearchEngineOptimisation(SEO)isaprocessofbridgingthegapbetweenyourwebsiteandSEs.ItfollowsamechanismtogetintoSE'sandinfluentialphenomenontostayhigherinsearchenginerankings.However,gettingintoSEOisnotthatdifficultasotherjobscouldbebecauseitdoesnotdemandyoutohavesophisticatedskillsoreducationalgradesorwhateverthatmaybeessentialforanyotherjob.Allwhatitrequiresyoutohave,aresomebasicknowledgeofInternetandbeabletofollowsomeguidelinesofSE'sinordertogetyourwebsiterankinghigher.
ThefollowingistheverybasicsetofactivitiesthatyoushouldperformorlookatwhilestartingwithSEO:
1.Makesureyourwebsiteisfunctionalandallowssearchenginestoapproachit.2.Determineyourwebsite'saudienceorthemarketifyouaresellingorserving.3.Focusonthecontentifyourwebsite-Appropriatecontentisveryimportant.4.Checkifeachpage'sTitleandcontentheaders(i.e.theheadings)areappropriate.5.Makesureyourspecifickeywordsorthephrasesappearinyourcontentinasuitableway.6.MakesureyouhaveguidedsearchenginestocrawlyourwebsiteefficientlybymeansofwritingvalidHTMLinthecodeforyourwebsite.YoushouldgetitvalidatedbyaWebdeveloper.7.Ifimagesareusedthenyoushouldcheckiftheyhaveappropriatetitles/alternatetextssothatifimagesarenotdisplayedthenthetitles/alternatetextsshouldbeabletoexplaintosearchenginesanduserswhattheyare.8.Checkifyourwebsitepagesarelinkedwelltoeachother.9.Youshouldlookaroundatothersimilarwebsitesorrelatedcommunitieswhereyoucanhavesomelinkspointingtoyourwebsite-itisassimpleasgettingvotesfromothers!10.Gettinglinksfromrelatedandrelevantwebsitesorcommunitieswillhelpyouingettingrankedhighinsearch engines.
Above,isaverybasicchecklistoractivitiesthatoneshoulddo.YoushouldconsiderlearningmoreandconsultingaSEOfirmlikeSEOLondon,whichhaveaprovenSEOrecord.
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