History of Search Engine Optimization miamiSE Optimization or seo is a procedure of improving the visibility of websites in SE. A number of techniques are used to make a site appear SEO-friendly. Some of these techniques are - creation of quality and unique content on site, use of appropriate keywords in the web content and building of links with others sites. How seo beganSEO as a concept and an ingenious internet marketing strategy began to gain popularity in the mid-1990s following the launch of a number of web SE. The entire process of getting a site indexed was simple. All that a site owner needed to do was submit the address of his site's page to various SE. Search engines, then would go on to crawl the page, extract links to other pages from it and get it indexed. With SE becoming pop ular among internet users, site owners realized the importance of getting their sites ranked higher in search engine results. Thus, the rate to lag behind one another got kicked off among websites and the business of SE Optimization took to full swing. The phrase Search Engine Optimization was first used by a US based web site owner John Audette in 1997. Early versions of search engines depended heavily on factors like use of keywords in the Meta tag of a site's page and density of keywords in the web page. This process was flawed as website's choice of keywords in Meta tag and the presence of keywords in the page would often not give an honest idea about its actual content. Faced with criticism, search engines adapted their page-indexing techniques so that their result pages would show only the most relevant pages.
A landmark in the history of seo came in 1998 when Google was launched. Google, with its large pool of information, attracted everyone in the world. Within couple of years, Google developed as the leading search engine kicking off a fierce competition among million of websites to get higher ranking on it. The race is getting only intense with time. Click on the following link to know everything you want about SE Optimization service and its benefits.
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